The Simplest Storytelling Trick for Persuasion Might Have Come from South Park

I’ve been hesitant to share this method for a long time because I was afraid my smart readership wouldn’t take it seriously. As I’ve gotten older, though, I’ve come to appreciate really simple tests that explain a lot. Some of these simple tests might sound strange, but they’re useful rules I can actually live by. If my clothes don't fit, the dry cleaner did not shrink them. The best measure of my…