Why Bullet Points Are Killing Your Persuasion: Lessons from Our Conversation with Perkins Coie

The Perkins Coie Podcast Series: Bullet Points Are Killing Your Persuasion This article is part 5 of our continuing series (parts 1 , 2 , 3 , 4 , and 5 are here) highlighting our conversation on the Persuasion Occasion podcast with Perkins Coie. In earlier installments, we discussed why fear often persuades more effectively than logic, how simplifying your opening statement strengthens your case,…