S3E13.1 - Intentional AI: What the rise of conversational search means for your website

Conversational search changes the fundamental contract of how users interact with a website. Instead of returning links, it returns answers. That sounds like a clean upgrade. What it actually does is make the quality of everything sitting underneath the AI impossible to ignore. In this episode, Virgil and Cole bring in their first-ever guest for the series, Will Noble from Squiz, who has spent…