Summary: The Tipping Point by Malcolm Gladwell

1. The Tipping Point is the biography of an idea, and the idea is very simple. Ideas and products and messages and behaviors spread just like viruses do. 2. Three characteristics— one, contagiousness; two, the fact that little causes can have big effects; and three, that change happens not gradually but at one dramatic moment 3. The name given to that one dramatic moment in an epidemic when…