Franchise Investing: First-Time Buyer vs. Experienced Owner

Buying your first franchise is very different from buying your second, third, or fourth. First-time franchise buyers often wrestle with fear, FOMO, passion, replacing their W-2 income, and finding the "next big thing." Experienced franchise owners tend to evaluate opportunities differently—looking harder at validation, risk, enterprise value, territory, systems, and long-term scalability. In this…