9 Persona Mistakes That Are Costing You Customers

Are your personas not driving you to better products, happier customers, and higher profits? It’s actually quite common. You ve heard about the benefits of personas and all the success stories, and you think, “let’s give this a try!" But in reality, your current personas don’t get you anywhere, don’t get used, or even put you in a worse position than you started in. It’s easy to get personas…