How to Create Research-Backed User Personas: The UX Designer's 2026 Guide

Great design starts with great understanding—if you know the real problems people have, you can build solutions that they love. So, how do you communicate who these people are, their needs, and the challenges they face? You can’t empathize with a 100-page research report. But you can empathize with a persona. When done right, personas don’t just represent your users—they unite your team, sharpen…