#GTMTips: Split GA Events Between Client-Side And Server-Side Dispatch

Thanks to Giovani Ortolani Barbosa for reminding me about this possibility within Google Tag Manager and thus inspiring this blog post. If you&rsquo;re running server-side Google Tag Manager (SGTM), you&rsquo;re probably sending your Google Analytics events directly to SGTM, where they are then forwarded to Google, Meta, LinkedIn, and any number of other vendor endpoints. While doing so, you might…