#131 Promoting U.S. Jasmine Rice

USA Rice's Cameron Jacobs joins Michael Klein to talk about last year's U.S. jasmine rice promotion campaign. They discuss the reasoning behind the outreach, target development, creative creation, tactics, methodology, and results. Plus Cameron shares some breaking news and offers a peek at future promotions. And given the timing, they take a look back at the 2026 NCAA March Madness campaign, that…