How Pricing Shapes Brand Perception Before a Customer Buys

Last Updated on August 13, 2026 by Team TBH Customers begin forming opinions about a brand long before they experience its product or service. They notice the messaging, presentation, reputation, reviews, and buying experience. Price is another important part of that first impression. A price is rarely interpreted as just a number. It can suggest […] The post How Pricing Shapes Brand Perception…