Trust Signals and Identity Creation: The Case for Imprint-led Book Cover Design

Walk into any lit-fic dominant bookshop — or browse your aesthetics-driven bookish social media of choice — and you’ll quickly notice a growing trend: minimalist, serialized cover design. This might come in the form of classic paintings across similar-looking covers. Or just a white serif font on the same block of royal blue. No real clues about the contents of the book, and yet the right reader…