Mindy Tucker: Building Sorority Rush Into Resume Power

Every August, "RushTok" floods social feeds with clips of cheer routines, designer outfits, and viral Bid Day reveals. But behind the social media spectacle, modern sorority recruitment at major universities has quietly transformed into a multimonth, six-figure corporate operation run entirely by college women. Mindy Tucker, CEO of Tri Delta, is shifting that conversation in her new op-ed, "Beyond…