A new marketing innovation: “loot quality tier” colors for all consumer products. Bring the ease-of-visual-parsing of the video game Diablo to product sales!

Background: In video games, a major user interface innovation was to color-code different item qualities (or “tiers”). This was popularized (and possibly invented) by the 1996 game Diablo, where boring non-magical items were gray, while enchanted objects were color-coded by quality “tier” (Figure 1). The Issue: The difficulty of evaluating confusingly named objects is not limited […]