Why My GA4 Explorations Only Went Back Two Months

Overview ☀ I wanted to know what time of day people read this blog. It seemed like a question analytics should answer in about thirty seconds. It took considerably longer, because the answer I got back covered 28 days and refused to go any further. Meanwhile a report two clicks away was cheerfully showing me numbers from June 2023. The cause turned out to be a single dropdown I had never looked at…