It’s Official: Freeride Skiing & Snowboarding are Going to the Olympics

It’s official: freeride skiing and snowboarding are becoming Olympic events. So Jonathan talks with Freeride World Tour co-founder & CEO, Nico Hale-Woods, about the process; the opportunities it represents for freeride athletes; and some of the potential risks and challenges. There are certainly a lot of strong opinions about freeride becoming an Olympic event, and today’s conversation will…