# topics week (blogs) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover topics week. Page: Feed: --- ## [What Nike, Guinness and others are teaching us about World Cup sponsorship in 2026](https://magnusonsponsorship.substack.com/p/what-nike-guinness-and-others-are) _2026-06-11 · Magnus Berglund · Magnus on Sponsorship_ Some of the most interesting commercial plays around the World Cup are coming from brands without an official FIFA deal. This, and more, in this week's edition of Magnus on Sponsorship. ## [The most expensive mistake I see repeatedly](https://magnusonsponsorship.substack.com/p/the-most-expensive-mistake-i-see) _2025-12-07 · Magnus Berglund · Magnus on Sponsorship_ The biggest strategic mistake in sponsorship isn’t overpaying for properties. It’s thinking too tactically. ## [When my own sport lost a sponsor (and I could've prevented it, but didn't)](https://magnusonsponsorship.substack.com/p/when-my-own-sport-lost-a-sponsor) _2025-12-02 · Magnus Berglund · Magnus on Sponsorship_ I’ve played tennis since childhood. It’s my sport. The one I understand deeply, follow closely, care about personally. ## [The London club deal I said no to](https://magnusonsponsorship.substack.com/p/the-london-club-deal-i-said-no-to) _2025-12-01 · Magnus Berglund · Magnus on Sponsorship_ I once helped erase a Premier League sponsorship deal that would have been genuinely exciting to activate. Oh, by the way, this post is the first in my "Christmas calendar", more to come. Every day. ## [10 lessons: How Amazon dominates sports sponsorship](https://magnusonsponsorship.substack.com/p/10-lessons-how-amazon-dominates-sports) _2025-11-23 · Magnus Berglund · Magnus on Sponsorship_ Black Friday is coming up, so what's better than a deep-dive into Amazon’s world? This, and a couple of handpicked trends and topics, in this week's edition of the Magnus on Sponsorship newsletter. ## [How children absorb sports sponsorship messages](https://magnusonsponsorship.substack.com/p/how-children-absorb-sports-sponsorship) _2025-11-16 · Magnus Berglund · Magnus on Sponsorship_ Children form brand associations with sports sponsors, even unconsciously. This, and a couple of handpicked trends and topics, in this week's edition of the Magnus on Sponsorship newsletter. ## [Why US banks are winning at sports sponsorships – and what you can learn from them](https://magnusonsponsorship.substack.com/p/why-us-banks-are-winning-at-sports) _2025-11-09 · Magnus Berglund · Magnus on Sponsorship_ Bank of America, JPMorgan Chase, and Capital One have developed strategic playbooks for extracting business value from sports sponsorships. Here's what they do (and five lessons to take away). ## [How an honest mistake generated more sponsor value than most campaigns](https://magnusonsponsorship.substack.com/p/how-an-honest-mistake-generated-more) _2025-11-02 · Magnus Berglund · Magnus on Sponsorship_ Real moments beat AI polish, LA2028 rewrites the Olympic commercial rules, and the intelligence behind major sponsorship shifts. Welcome to this edition of Magnus on Sponsorship.