How Great Leaders Create A Shared Identity

Every leader creates a shared identity, whether they are conscious of it or not. Often, they invoke a common enemy, such as a rival group, or a common threat, such as inefficiency, waste, or complacency. Other times they create an ethos around a particular methodology or philosophy, such as Six Sigma, stack ranking and the war for talent. Yet enemies are rarely truly vanquished and, at some point,…