Tobin Ellis: Your Labor Problem Is a Design Problem

What if your biggest profit leak is hiding behind the bar, in the engine your guests never see? Tobin Ellis spent 30 years behind the stick before he started designing bars for a living. As founder of Studio Barmagic, he's redesigned everything from NFL stadiums to five-diamond resorts, once lifting a landmark hotel bar's revenue 131% in a single quarter. In this conversation, we get into why your…