A Ridiculous History of 'Soft Serve'

Nowadays, ice cream is a pretty popular treat across the planet. In this episode -- at the height of a blistering Atlanta summer -- Ben, Noel and Max learn more ice cream's kissing cousin: the 'soft serve'. Where did it come from? What makes it such a hit? Also... why doesn't it count as actual ice cream? See omnystudio.com/listener for privacy information.