The NFL Put a Tollbooth Inside the Sportsbook. Fanatics Paid It

Fanatics is set to become an official NFL sportsbook after DraftKings, FanDuel and Caesars let their deals expire, giving the league a new partner willing to absorb the rising cost of Genius Sports data required for NFL sponsorship access. The deal shows how the NFL is turning official data, streaming and media rights into a bundled commercial gate, while Fanatics can justify the higher cost as…