The NBA Changed Networks. The Ad Money Changed Screens

The NBA’s media-rights reset redirected advertiser spending toward streaming, with Guideline estimating a record $2.1 billion in 2025-26 NBA ad spending and streaming capturing 41% of the total. Amazon, NBCUniversal and Disney can now monetize those rights across advertising, subscriptions, commerce, retention and customer data, expanding the economics behind the NBA’s roughly $76 billion package.…