Worms Matter.

Words matter, about 2,000 pundits a day pompousicate on LinkedIn. Words matter, says every client in every meeting. Words matter, say hack-assed creative directors, without every bothering to read the words. Words matter, as another billboard goes up that hasn’t a soupçon of stopping power, charm or wit. Or even coherence. Words matter. And then we bring on legions of machines that don’t…