What Would HBR Say?

When I worked on Mercedes-Benz in the middle-90s, the brand, at least to my eyes had been shaken to the core by the advent of Japanese “super-luxury” competitors. Seemingly overnight, Mercedes no longer had the high-end of the car market to pretty much to themselves. All of a sudden they were being eaten alive by Infiniti, Acura and mostly mostly mostly Lexus. Because of vagaries of currency…