Heineken’s 1964 Effort to Build Homes with Beer Bottles: A Vision of Sustainability and Innovation

In 1964, Heineken, one of the world’s most renowned beer companies, ventured into a groundbreaking project that fused sustainability, innovation, and corporate social responsibility. This initiative, led by Heineken’s visionary chairman Alfred “Freddy” Heineken, sought to address two pressing global issues: housing shortages in underprivileged regions and the environmental problem of waste from…