Renown of Serena Williams Doesn't Avoid Refusal of SERENA VENTURES over SERENA for Investment Services

The Board swatted away various feeble arguments by Applicant Serena Williams in affirming a refusal to register SERENA VENTURES [VENTURES disclaimed] in view of the registered mark SERENA , for overlapping investment services. Starting out behind the 8-ball, Applicant Williams had to somehow overcome the obvious similarity of the marks. She failed to do so. In re Serena Williams , Serial No.…