Win McCormack and the business of building a literary brand that lasts decades: From imprint to institution

For many literary magazines, it can be difficult to establish the foothold so critical to success, particularly in the beginning. The economics are difficult, the audience is small and highly discerning, and founders are often better at recognizing great writing than managing the realities of a publishing business. The post Win McCormack and the business of building a literary brand that lasts…