Admitting What You Can't Do Usually Wins the Deal

A founder I know lost a seven-figure contract because she couldn&rsquo;t bring herself to say three words: &ldquo;not yet supported.&rdquo; The enterprise prospect had asked, directly and plainly, whether the platform handled multi-currency invoicing. Her product did not. She said it was &ldquo;on the roadmap with high priority&rdquo; and offered a workaround involving exported CSVs and a…