How Startups Sell Products That Don't Exist Yet

The simple version Successful startups get their first customers not by selling a product, but by selling a credible solution to a problem the customer already knows they have. The product is almost beside the point. Why this sounds paradoxical but isn&rsquo;t In 2004, Drew Houston kept forgetting his USB drive. He was so annoyed by the problem that he built a tool for himself. Before writing a…