WashWise Raises $1.2M to Build the Clothing Care Category That Happens Between Washes

Your clothes spend 99% of their life outside the washing machine - and until now, the industry has largely ignored that. A former Citadel trader spotted that blind spot, built a science-backed solution for it, and just closed $1.2M to bring it to market. What she found in her own closet may permanently change how you think about laundry day.