Stop Going Broke on Gift Cards: The Salon Owner’s Survival Guide | EP 225 | Profitable Salon Owner

Gift Cards as a Tool for Growth : Gift cards can be highly profitable when used to attract new guests and grow revenue during holidays. Biggest Mistake #1 - Discounting : Avoid offering discounts on gift cards, as this can hurt your profit margins and set unrealistic pricing expectations. Biggest Mistake #2 - No Boundaries : Clearly define gift card usage rules to prevent misuse, like limiting…