Nutrition Focus Inspires WK Kellogg Co Cereal Packages

Cereal is a popular food in the United States, with 50 million boxes sold each week. Many consumers, however, are unaware of its nutritional benefits like fiber, protein, and essential vitamins. To highlight these advantages, WK Kellogg Co. has redesigned its packaging. We spoke with Doug VanDeVelde, Chief Growth Officer at WK Kellogg Co., about the new SPOONS on-pack nutrition framework.