Migrating from Perpetual licenses to Subscriptions – part 1

This story was initially published on LinkedIn, in July 2025. One year later, we stopped selling subscriptions to new customers, shifting our strategy entirely on to a subscription model. I will talk more about this in part 2 of this article. TLDR; it takes time and a lot of pricing tests, there is no easy Continue reading Migrating from Perpetual licenses to Subscriptions - part 1