BTB193: How To Build Your Book Marketing Strategy: Sell More, Waste Less | Ed Rush’s Top Gun Author Live 2026

This final episode of our four-part series from Ed Rush ’s Top Gun Author event in Dallas brings everything together. Instead of focusing on another guest interview, I walk through the framework we use at Shelf Life to turn book marketing ideas into an actual plan. The goal is simple: know what you’re going to do before launch, during launch week, and long after the initial excitement wears off.…