562. How One Host Got 70% Direct Bookings

Kim Kelley did not buy her Annapolis home with an Airbnb business plan. She bought it so her family could be close to their daughter, Lizzie, while she attended the United States Naval Academy and played varsity lacrosse. After Lizzie graduated and was commissioned into the Navy, Kim had a decision to make: sell the house or turn it into something more. So she “threw it on Airbnb.” In this…