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It's no secret that Amazon and e-commerce in general has been eating retial stores' lunch. You've probably thought to yourself one time this week already - "Do I really have to go to a store to buy that? Couldn't I just order it online?" Well, yes, of course, you can order just about everything online, but it's just not the same as going into a store. Is it? So, if we agree on that, what exactly…