GEO is Not the Next Generation of SEO

In the rapidly shifting landscape of digital marketing, a new buzzword has taken center stage: GEO, or Generative Engine Optimization. If you read the latest marketing newsletters, you’ll see everyone looking into GEO today. It is being pitched as the shiny "next generation" of SEO—the silver bullet to draw traffic in an era where users are talking to chatbots instead of typing into search bars.…