Ticketmaster’s Quicket Enters Kenya to Tap East Africa’s Growing Live Events Market

Ticketmaster, which acquired South Africa’s Quicket in July 2024, is entering Kenya, betting on the country’s fast-growing live entertainment industry as global ticketing firms seek a larger share of Africa’s youthful, mobile-first consumer market. The expansion gives Kenyan event organizers access to Ticketmaster’s global event distribution network while introducing localized payment options,…