The feature was fine. So why did users keep hiding it?

The retention killer that never shows up in a requirements doc. This image was the consumer-generated collage of the ‘typical MISSHA user’ at the time: loud, immature, trying too hard, and far removed from the identity consumers actually aspired to. The consumer imagery shown here reflects perceptions of a specific product line at a particular moment in time, not the MISSHA brand as a whole.…