85. What Leaders Miss About Communication and Trust (Eric Ries)

A founder builds something people trust. Customers love it. Employees believe in it. Investors are happy. Then, slowly, something changes. The targets shift. The incentives change. The message stays the same – but the behaviour doesn’t. And trust starts to fade. In this episode, I sit down with Eric Ries @theericriesshow – author of Incorruptible and The Lean Startup – and one of the most…