Why Your Users Aren't Listening (It’s Not What You Think)

There’s a right moment for everything, and sometimes good design is just about noticing those. Last night, I had been watching a show and about to turn off my TV when a notification popped up on my Apple TV: “Charge your remote now” What a perfectly timed message! It didn’t interrupt the show. It didn’t ask for attention when I was deep into what I was watching. It waited until I was done. Until…