Carpe Diem in the Swiss Alps: Jungfrau Emerges as Adventure Capital of Switzerland

Going into 2025, travelers look for “carpe diem” adventures, opting for exhilarating and bold travel experiences over traditional sightseeing. According to Hilton’s trends report, 52% of millennial and Gen Z travelers prioritize adventure above all else. When choosing novel, adventurous trips over conventional destinations, Americans are quick to look at Switzerland. Google Destination Insights…