Report: Key Brands Suffer from Lack of Freshness in Stifel’s 2026 BTS Athletic Footwear Survey

Asics was among the few brands showing notable ground in popularity with teens in Stifel’s Back-to-School 2026 Athletic Footwear Survey, with demand for many legacy brands seen being impacted by a lack of newness. Nike showed some recovery but it was led by Air Force 1. New Balance and Adidas held onto second and third popularity ranks, respectively, but share eroded year over year. The survey…