Episode 326: Ben Valenta of Fox Sports on What Really Makes a Fan, the Business of Belonging, and Why Fans Have More Friends

Watch or listen to episode 326 of the Digital and Social Media Sports Podcast, in which Neil chatted with Ben Valenta , EVP of Strategy and Analytics at Fox Sports and co-author of Fans Have More Friends . Ben discusses how he came to see fandom as a “belonging engine,” and why the real definition of a fan is “passion plus action” (which his team measures through what they call a value score). He…