Nubank's Unreasonable Hospitality

It’s easy to think that hospitality is a concept reserved for hotels and restaurants. But what I’ve realized from Will Guidara, author of Unreasonable Hospitality , is that it can apply to a lot more industries. That’s because the core of hospitality—unreasonable and reasonable—revolves around people. Not customers or users. People. People have expectations, pet peeves, and preferences. They have…