Matthew Steinberg: VP of Ideal Nutrition. When the Brand becomes more than the Food

I met Matt years ago when Ideal Nutrition was just getting started. At the time, they had a single location in West Palm Beach offering healthy, grab-and-go meal packages designed to make eating well easier. We talked about potential partnerships between FROPRO and Ideal Nutrition and I was grateful for the opportunity to have our products sold and shared with the West Palm community. What began…