Hugh Forrest on SXSW’s Rise, Reinvention, Future and Ode To Austin

Hugh Forrest is the President and Chief Programming Officer of South by Southwest (SXSW), one of the world’s leading festivals celebrating music, film, technology, and innovation. A native of Austin, Texas, he has played a pivotal role in shaping the city’s creative and entrepreneurial identity. Joining SXSW in its early days, he leveraged his background in publishing and technology to help grow…