How Alexandre Gabriel Blends Terroir, Tradition & Modern Brand Building

In this revealing episode, Shawn Soole sits down with Alexandre Gabriel, visionary founder of Maison Ferrand and one of the most influential thinkers in the global spirits world. From reviving historic brand identities to steering cocktail culture toward authenticity and craftsmanship, Alexandre shares his perspective on creativity, entrepreneurship, and what it takes to lead in an ever-evolving…