29 - Jack Anderson - 3M Activation Marketer: Industrial Tapes and Adhesives

In this episode, Steve Davis sits down with Jack Anderson, Activation Marketer at 3M’s Industrial Adhesives and Tapes Division, to discuss the 3M Solution Seminar and its survey-driven approach. Jack shares how his experience in sales shaped his current role, emphasizing the importance of shifting from product-focused conversations to problem-focused discussions. He explains how pre-event surveys…