They Gave Up Everything to Build the World's Fastest Bike | The Athertons

They were already at the top of their sport. Then they removed the safety net. The Athertons had spent decades becoming one of mountain biking's most successful families. But rather than simply continuing with the security of a global bike sponsor, they took an enormous risk: build their own. Atherton Bikes launched in 2019. They developed and raced their own 3D-printed bikes, bought a mountain…