Net Zero Has a Branding Problem – And It Might Be Costing Public Support

Mention the phrase "net zero" and you'll often get a strong reaction. For some people, it's an essential goal that will help tackle climate change, improve energy security and modernise the UK's energy system. For others, it's become synonymous with higher costs, more regulations and government interference. But what if both sides are arguing about the wrong thing? What if the real problem isn't…