# smb (audio feeds) — RSS Amplifier

Recent posts from the 3 feeds in the RSS Amplifier directory that cover smb.

Page: <https://rssamplifier.com/topics/smb/audio>  
Feed: <https://rssamplifier.com/topics/smb/audio.md>

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## [ESET&#8217;s Tony Anscombe on why breached SMBs feel more confident, and where MSPs fit in the insurance collision](https://channelbuzz.ca/2026/08/esets-tony-anscombe-on-why-breached-smbs-feel-more-confident-and-where-msps-fit-in-the-insurance-collision-47302/)

_2026-08-20 · ChannelBuzz.ca_

Tony Anscombe , chief security evangelist at ESET ESET’s 2026 SMB Cyber Readiness Index surveyed 700 cybersecurity decision-makers across the United States and Canada, and the findings tell a story that should matter deeply to the Canadian MSP channel: the businesses that have been breached the most feel the most confident, cyber insurers are increasingly becoming managed security providers, and…

[Listen](https://media.blubrry.com/channelbuzzca/channelbuzz.ca/podcasts/2026-08-20-eset.mp3)

## [Buffering the madness: Dynabook Canada on building a channel in the age of RAMageddon](https://channelbuzz.ca/2026/08/buffering-the-madness-dynabook-canada-on-building-a-channel-in-the-age-of-ramageddon-46425/)

_2026-08-19 · ChannelBuzz.ca_

Carmine Cinerari, president and CEO of Dynabook Canada When Carmine Cinerari took over as president and CEO of Dynabook Canada in April 2025 – adding the role to his existing responsibilities running Sharp Electronics of Canada – he inherited the same optimism most of the industry shared at the time: AI PC adoption was going to drive a significant refresh cycle , and the market was going to be on…

[Listen](https://media.blubrry.com/channelbuzzca/channelbuzz.ca/podcasts/2026-08-19-dynabook.mp3)

## [Coro CEO Joe Sykora on the case against Frankenstein security stacks](https://channelbuzz.ca/2026/08/coro-ceo-joe-sykora-on-the-case-against-frankenstein-security-stacks-46418/)

_2026-08-18 · ChannelBuzz.ca_

Joe Sykora, CEO of Coro The debate between platform consolidation and best-of-breed point solutions has been running in the MSP community for years. But with AI-driven attack volumes up three to four times year over year, and clients unwilling to absorb price increases, the operational stakes are getting harder to ignore. In this episode of In The Channel, host Robert Dutt speaks with Joe Sykora,…

[Listen](https://media.blubrry.com/channelbuzzca/channelbuzz.ca/podcasts/2026-08-18-coro.mp3)

## [Logging in, not breaking in: Blackpoint Cyber&#8217;s Wil Santiago on the 2026 threat landscape](https://channelbuzz.ca/2026/08/logging-in-not-breaking-in-blackpoint-cybers-wil-santiago-on-the-2026-threat-landscape-46428/)

_2026-08-13 · ChannelBuzz.ca_

Wil Santiago, Wil Santiago, chief security and trust officer at Blackpoint Cyber Wil Santiago, chief security and trust officer at Blackpoint Cyber , joins In The Channel to discuss the findings of the company’s 2026 Annual Threat Report – research grounded in thousands of real incidents investigated by Blackpoint’s security operations centre, not surveys. The headline finding: attackers are no…

[Listen](https://media.blubrry.com/channelbuzzca/channelbuzz.ca/podcasts/2026-08-13-blackpoint.mp3)

## [The Buzz: Blumira launches universal AI security command center, Vistera brings AI professional services to Canadian SMBs, and CrowdStrike warns on ransomware targeting MSPs](https://channelbuzz.ca/2026/08/the-buzz-blumira-launches-universal-ai-security-command-center-vistera-brings-ai-professional-services-to-canadian-smbs-and-crowdstrike-warns-on-ransomware-targeting-msps-47306/)

_2026-08-13 · ChannelBuzz.ca_

Today’s headline news for Canadian IT solution providers: \[Blumira\]: The company on Tuesday launched Hearth, a vendor-agnostic AI command center that Blumira says can intelligently reason across security tools and services an organization already uses. The platform is available in the Pax8 Marketplace, giving MSPs a unified interface to monitor and respond across multi-vendor environments. Read…

[Listen](https://media.blubrry.com/channelbuzzca/channelbuzz.ca/podcasts/2026-08-13-thebuzz.mp3)

## [Probing Client AI Opportunities and Managing Leadership Meetings for MSPs](https://www.smbcommunitypodcast.com)

_2026-08-13 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

The episode’s primary focus centers on the introduction of China-based Alibaba's new artificial intelligence (AI) model, which is positioned to rival existing US-developed models. This development has triggered concerns within the US federal government regarding the potential superiority of these foreign AI models and resulting security and data governance risks. The discussion further noted that…

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## [From order takers to order makers: Sanjib Sahoo on Ingram Micro’s AI revenue intelligence momentum](https://channelbuzz.ca/2026/08/from-order-takers-to-order-makers-sanjib-sahoo-on-ingram-micros-ai-revenue-intelligence-momentum-47251/)

_2026-08-12 · ChannelBuzz.ca_

Sanjib Sahoo , executive vice president and president of the Global Platform Group at Ingram Micro In this episode of In The Channel , we sit down with Sanjib Sahoo, EVP and President of the Global Platform Group at Ingram Micro , to unpack the “AI Revenue Intelligence” strategy that is currently driving the distributor’s record momentum. Sahoo discusses the evolution of the Xvantage platform from…

[Listen](https://media.blubrry.com/channelbuzzca/channelbuzz.ca/podcasts/2026-08-12-xvantagehub.mp3)

## [The Buzz: Expel extends MDR to AI attack surface, Huntress warns on autonomous adversaries, and Myriad360 crosses $1 billion](https://channelbuzz.ca/2026/08/the-buzz-expel-extends-mdr-to-ai-attack-surface-huntress-warns-on-autonomous-adversaries-and-myriad360-crosses-1-billion-47282/)

_2026-08-12 · ChannelBuzz.ca_

Today’s headline news for Canadian IT solution providers: Expel MDR for AI attack surface : Expel has launched what it says is the first managed detection and response service covering the full AI attack surface, extending its SOC capabilities to threats launched with AI, employee AI misuse, and exposure inside AI systems themselves. The company announced the expansion at Black Hat 2026, adding an…

[Listen](https://media.blubrry.com/channelbuzzca/channelbuzz.ca/podcasts/2026-08-12-thebuzz.mp3)

## [Exabeam rebuilds its MSSP commercial model to fix the economics of managed SIEM](https://channelbuzz.ca/2026/08/exabeam-rebuilds-its-mssp-commercial-model-to-fix-the-economics-of-managed-siem-46431/)

_2026-08-11 · ChannelBuzz.ca_

Craig Patterson, global channel chief at Exabeam For years, SIEM has been one of those technologies that looked good in theory but was genuinely hard to build a profitable managed service around. Deal-by-deal discount negotiations, licensing structures built for enterprise resale rather than recurring managed services revenue, and no predictable floor on margin. For many MSPs, the math just never…

[Listen](https://media.blubrry.com/channelbuzzca/channelbuzz.ca/podcasts/2026-08-11-exabeam.mp3)

## [The Buzz: Schneider Electric brings multi-chemistry UPS to the edge, Ingram Micro connects AI to partner workflows, and D&#038;H expands Dell storage distribution](https://channelbuzz.ca/2026/08/the-buzz-schneider-electric-brings-multi-chemistry-ups-to-the-edge-ingram-micro-connects-ai-to-partner-workflows-and-dh-expands-dell-storage-distribution-47254/)

_2026-08-11 · ChannelBuzz.ca_

Today’s headline news for Canadian IT solution providers: \[Schneider Electric\]: The company yesterday unveiled its next-generation APC Smart-UPS at XChange August 2026, introducing what it says is the first multi-chemistry battery technology for distributed and edge environments. The platform accepts both VRLA lead-acid and lithium-ion batteries, allowing customers to start with lower-cost…

[Listen](https://media.blubrry.com/channelbuzzca/channelbuzz.ca/podcasts/2026-08-11-thebuzz.mp3)

## [CLI-first decentralized GPU compute (Sponsored)](https://crawlproof.com/a/J8aAe9zZzvkI)

_2026-08-11 · **Sponsored**_

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## [Blooma Operating Update (August 2026)](https://bigdealsmallbusiness.substack.com/p/blooma-operating-update-august-2026)

_2026-08-10 · Kaustubh Deo · Big Deal Small Business_

Guesswork Unveiled, Issue #37

## [Handshakes to Hugs](https://bigdealsmallbusiness.substack.com/p/handshakes-to-hugs)

_2026-08-06 · Kaustubh Deo · Big Deal Small Business_

August 6, 2026 | Issue #139

## [Chris Fabes brings three-sided channel view to TD SYNNEX Canada](https://channelbuzz.ca/2026/08/chris-fabes-brings-three-sided-channel-view-to-td-synnex-canada-47239/)

_2026-08-06 · ChannelBuzz.ca_

Chris Fabes, president of TD SYNNEX Canada Chris Fabes is two weeks into his new role as president of TD SYNNEX Canada, and he brings a perspective almost nobody else in the Canadian channel can match: senior leadership experience on all three sides of the ecosystem. Fabes spent a decade at Lenovo Canada, where as channel chief he tripled channel revenue to $1.2 billion in three years. He then…

[Listen](https://media.blubrry.com/channelbuzzca/channelbuzz.ca/podcasts/2026-08-06-chrisfabes.mp3)

## [Is Private Equity a Threat or Opportunity for Small MSPs?](https://www.smbcommunitypodcast.com)

_2026-08-06 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

Private equity (PE) acquisition trends in the Managed Service Provider (MSP) sector are targeting smaller firms at increasing rates, with offers now being extended to MSPs in the $1–3 million revenue range. PE activity, once limited to companies exceeding $5 million in annual revenue, is now resulting in more than half of current offers for these smaller businesses coming from large financial…

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## [Navigating Pre-Sales Assessments and Client Agreements for Growing MSPs](https://www.smbcommunitypodcast.com)

_2026-07-30 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

A key focus of the episode is on practical approaches to conducting pre-sales assessments for prospective managed service clients, particularly those with existing MSP relationships and under 100 employees. Hosts discussed that frontline assessment methods often prioritize observational “walk-arounds” and targeted questioning rather than the deployment of specialized tools, except in cases where…

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## [SMB Marketing Framework (Part 2)](https://bigdealsmallbusiness.substack.com/p/smb-marketing-framework-part-2)

_2026-07-29 · Kaustubh Deo · Big Deal Small Business_

Guesswork Unveiled, Issue #36

## [SMB Marketing Framework (Part 1)](https://bigdealsmallbusiness.substack.com/p/smb-marketing-framework-part-1)

_2026-07-27 · Kaustubh Deo · Big Deal Small Business_

Guesswork Unveiled, Issue #35

## [Is it worth it to become a certified Microsoft Partner?](https://www.smbcommunitypodcast.com)

_2026-07-23 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

A significant development discussed in the SMB Community Podcast episode highlights the evolving Microsoft Partner Program. Microsoft has updated its partner program at the start of its fiscal year, introducing new opportunities and incentives. Notable changes include the loosening of Agent365 licensing, allowing its addition to Business Premium licenses and other tiers, and offering a 25%…

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## [Michelle Biase on what HP Canada learned from a year of seeding AI PCs to partners](https://channelbuzz.ca/2026/07/michelle-biase-on-what-hp-canada-learned-from-a-year-of-seeding-ai-pcs-to-partners-47158/)

_2026-07-22 · ChannelBuzz.ca_

Michelle Biase, president and managing director of HP Canada Michelle Biase has now been in the president and managing director chair at HP Canada for eighteen months. In that time, the company has grown its Canadian sales team by fifty percent, moved from siloed PC, print, and Poly sellers to a unified One HP go-to-market model, and watched AI PC sales accelerate to nearly two-thirds of PC…

[Listen](https://media.blubrry.com/channelbuzzca/channelbuzz.ca/podcasts/2026-07-22-hp-biase.mp3)

## [When Business Slows Down: Revitalize Your MSP with Smart Marketing and Recurring Revenue](https://www.smbcommunitypodcast.com)

_2026-07-16 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

The episode addressed the heightened challenges MSPs and IT service providers face in client acquisition, with specific reference to a recent Kaseya report indicating that twice as many MSPs describe obtaining new clients as more difficult compared to the previous year. This shift is attributed, in part, to changes in marketing efficacy and the increased reliance on referrals rather than…

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## [Chovy's Blog: Agentic Coding (Sponsored)](https://crawlproof.com/a/5LpHavPG7yWk)

_2026-07-16 · **Sponsored**_

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## [Learning to Take Risk](https://bigdealsmallbusiness.substack.com/p/learning-to-take-risk)

_2026-07-14 · Kaustubh Deo · Big Deal Small Business_

July 14, 2026 | Issue #138

## [Starting an MSP: Building Your Client Base, Managing Contracts, and Embracing New Opportunities](https://www.smbcommunitypodcast.com)

_2026-07-09 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

The episode prioritizes the operational and exit-planning risks associated with MSPs lacking formal contracts. According to Amy , approximately half of MSP business owners operate without managed service agreements (MSAs), a decision that frequently results in reduced business valuation during sale negotiations. Both James and Amy emphasized that the absence of documented agreements is commonly…

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## [The Maturation of a Small Business](https://bigdealsmallbusiness.substack.com/p/the-maturation-of-a-small-business)

_2026-07-06 · Kaustubh Deo · Big Deal Small Business_

Guesswork Unveiled, Issue #34

## [Should You Give a Proposal at the First Meeting? SMB Sales Strategies Explored](https://www.smbcommunitypodcast.com)

_2026-07-02 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

The conversation focused on the practice of providing managed service pricing to customers during an initial meeting. One concept discussed was that MSPs are encountering prospects who increasingly expect immediate, transparent pricing, with many decision-makers opting to make choices after a single round of vendor meetings. The discussion explored how this shift contrasts with traditional…

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## [Was buying a business worth it?](https://bigdealsmallbusiness.substack.com/p/was-buying-a-business-worth-it)

_2026-06-29 · Kaustubh Deo · Big Deal Small Business_

June 29, 2026 | Issue #137

## [When Employees Want More Money: Strategies for MSP Owners](https://www.smbcommunitypodcast.com)

_2026-06-25 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

The episode’s principal focus is on managing employee compensation requests within MSP operations, specifically addressing scenarios in which employees request significant raises. The discussion highlights the need for MSP leaders to weigh current market rates and organizational financial constraints in response to such requests. Both collaborative problem-solving—engaging employees in discussions…

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## [Debt & Downside Protection (Updated)](https://bigdealsmallbusiness.substack.com/p/debt-and-downside-protection-updated)

_2026-06-20 · Kaustubh Deo · Big Deal Small Business_

June 20, 2026 | Issue #136

## [Should Your MSP Offer a Single Plan or Multiple Options?](https://www.smbcommunitypodcast.com)

_2026-06-18 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

A significant regulatory development affecting MSPs was discussed: the US Government ordered the suspension of access to the Fable 5 and Mythos 5 AI models by any foreign national, including those inside and outside the United States, citing national security authorities. As reported in the Anthropic company statement, this directive forced abrupt discontinuation of these AI tools for all…

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## [Is EOS the Right Fit for Small MSPs? Strategies, Pitfalls, and Real-World Lessons](https://www.smbcommunitypodcast.com)

_2026-06-11 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

A central discussion in the podcast focused on the applicability of the Entrepreneurial Operating System (EOS) for small Managed Service Providers (MSPs). Divergent perspectives were presented regarding whether the EOS framework is suitable for MSPs with very few staff. The conversation highlighted that while EOS provides accountability, transparency, and structured communication, some very small…

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## [Adapting Your MSP Stack for AI Management and Security](https://www.smbcommunitypodcast.com)

_2026-06-04 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

Discussion centered on the evolving role of Artificial Intelligence (AI) in the MSP technology stack, emphasizing the necessity for MSPs to deploy tools that can comprehensively manage AI, particularly concerning security and shadow IT. Multiple participants highlighted the lack of current solutions that aggregate and control AI activity via a single interface, with an explicit focus on the…

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## [Open-source Screen Sharing with Control (Sponsored)](https://crawlproof.com/a/y2gE85b0OwzD)

_2026-06-04 · **Sponsored**_

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## [Lead Funnel Mapping](https://bigdealsmallbusiness.substack.com/p/lead-funnel-mapping)

_2026-05-30 · Kaustubh Deo · Big Deal Small Business_

Guesswork Unveiled, Issue #34

## [How AI Disrupts the Per-Seat Model for MSPs](https://www.smbcommunitypodcast.com)

_2026-05-28 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

A central development addressed is the projected effect of AI on the per-seat pricing model that underpins many MSP service offerings. According to the discussion, AI could reduce white-collar jobs by 30-50%, leading to fewer user seats for MSPs to support and bill for. This scenario presents significant revenue risk for MSPs reliant on per-user contracts. The discussion also references…

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## [Managing Shadow IT in the Age of AI: Strategies for Modern MSPs](https://www.smbcommunitypodcast.com)

_2026-05-21 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

The most consequential development discussed is the rapid proliferation of Shadow IT in client environments, with emphasis on the unchecked adoption of cloud SaaS applications and artificial intelligence (AI) tools by end users. Speakers noted that this has led to a substantial loss of MSP control over client IT environments, eroding trusted advisor status and prompting clients to question the…

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## [Punchable Face](https://bigdealsmallbusiness.substack.com/p/punchable-face)

_2026-05-18 · Kaustubh Deo · Big Deal Small Business_

May 18, 2026 | Issue #135

## [Navigating Vibe Coding: MSPs, Clients, and AI-Assisted Development](https://www.smbcommunitypodcast.com)

_2026-05-14 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

Recent reports highlight that Google Chrome and Anthropic’s desktop applications have introduced covert, non-optional downloads onto user devices without explicit notification or opt-out mechanisms. According to referenced analysis, Chrome has been silently installing its Gemini Nano AI model, and Anthropic’s Claude desktop app is deploying browser integrations across all Chromium-based browsers.…

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## [Creative Ways for SMBs to Recognize and Reward Employees for Outstanding Performance](https://www.smbcommunitypodcast.com)

_2026-05-07 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

Employee recognition structures and their risk-reduction implications received primary focus in this discussion. Both Amy Babinchak and James Kernan outlined verification-based strategies, such as leveraging Microsoft Teams' Praise app and Bonusly, a peer-to-peer micro-bonus platform, as cost-neutral or low-cost starting points. They emphasized that implementing structured recognition—either…

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## [The Friction I Choose](https://bigdealsmallbusiness.substack.com/p/the-friction-i-choose)

_2026-05-02 · Kaustubh Deo · Big Deal Small Business_

Guesswork Unveiled, Issue #33

## [Paying Techs Commissions: Best Practices and Pitfalls for MSPs](https://www.smbcommunitypodcast.com)

_2026-04-30 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

Compensation models for technical staff in MSPs require careful alignment with business objectives and operational capacity. Both James Kernan and Amy Babinchak emphasized that financial incentives such as commissions or bonuses can be appropriate when technicians are directly responsible for generating additional monthly recurring revenue (MRR) or securing new accounts. However, they noted that…

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## [Stop Solving For Friction](https://bigdealsmallbusiness.substack.com/p/stop-solving-for-friction)

_2026-04-28 · Kaustubh Deo · Big Deal Small Business_

April 28, 2026 | Issue #134

## [Responding to Price Objections: Value Conversations and Consulting for MSPs](https://www.smbcommunitypodcast.com)

_2026-04-23 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

A central theme of the episode is the challenge of communicating and defending pricing for managed services. Amy Babinchak and James Kernan described frequent client objections regarding cost, focusing on the importance of articulating clear value propositions. They noted that most client resistance either stems from an inadequate understanding of the provider’s value, or from attempts to…

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## [Building a $20 Million MSP: Insights from Brian Strong of TenHats](https://www.smbcommunitypodcast.com)

_2026-04-16 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

Managed Service Providers (MSPs) face measurable hurdles when scaling businesses past certain revenue thresholds, particularly the $10 million annual mark. The episode’s primary focus is the operational and sales methodologies implemented by Brian Strong, who reported helping lead an MSP from $2.2 million to $19 million in annual revenues over five years. This growth was attributed to instituting…

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## [Designing Compensation Incentive Packages](https://bigdealsmallbusiness.substack.com/p/designing-compensation-incentive)

_2026-04-12 · Kaustubh Deo · Big Deal Small Business_

Guesswork Unveiled, Issue #32

## [Why Your Business Is Worth More When You Are Not Involved in Daily Operations](https://www.smbcommunitypodcast.com)

_2026-04-09 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

NinjaOne’s reported growth and positioning within the MSP software landscape presents a notable development for service providers evaluating vendor ecosystems. According to statements reviewed by Ryan Morris and Dave Sobel, NinjaOne claims an annual recurring revenue (ARR) exceeding $500 million, a valuation above $5 billion, and a customer base of more than 35,000. This self-reported data, while…

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## [Your Trusted Search Deal Team (2026)](https://bigdealsmallbusiness.substack.com/p/your-trusted-search-deal-team-764)

_2026-04-07 · Kaustubh Deo · Big Deal Small Business_

The support you need as a searcher. Vetted & Trusted.

## [Are you ready to buy a small business?](https://bigdealsmallbusiness.substack.com/p/are-you-ready-to-buy-a-small-business)

_2026-04-02 · Kaustubh Deo · Big Deal Small Business_

April 2, 2026 | Issue #133

## [Getting Margins Right: The Essential Mix of Recurring, Product, and Professional Services for MSPs](https://www.smbcommunitypodcast.com)

_2026-04-02 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

The episode centers on profit margins and service mix strategies for MSPs, emphasizing the importance of maintaining recurring revenue margins above 50%, preferably targeting 65–70% for long-term sustainability. Industry averages indicate recurring revenue margins as low as 35%, which Speaker B and Speaker C note presents a risk to driving profit down to the bottom line. The discussion identifies…

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## [Do You Always Say Yes? MSP Sales, Partnerships, and Project Management](https://www.smbcommunitypodcast.com)

_2026-03-26 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

Microsoft’s decision to increase pricing across its Microsoft 365 product suite, excluding Business Premium, is a notable development for MSPs and IT service providers managing client subscriptions and budgets. According to discussion on the SMB Community Podcast, the price hikes range from 8% to 30% across various plans and products, with only Business Premium escaping the adjustment while still…

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## [GWC as a Business Owner](https://bigdealsmallbusiness.substack.com/p/gwc-as-a-business-owner)

_2026-03-19 · Kaustubh Deo · Big Deal Small Business_

Guesswork Unveiled, Issue #32

## [Has M&A Activity for MSPs Picked Up in 2026?](https://www.smbcommunitypodcast.com)

_2026-03-19 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

https://www.theinformation.com/articles/iran-war-imperils-300-billion-gulf-ai-spending?utm\_campaign=article\_email&utm\_content=article-16718&utm\_medium=email&utm\_source=sg The war: The USA has bombed three data centers owned by Amazon. This is the first time I've seen data centers be targets. It won't be the last. The war: Middle eastern countries have promised $300 billion in AI infrastructure…

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## [Navigating Invisible Work: AI, Automation, and the Challenge of Proving Value as an MSP](https://www.smbcommunitypodcast.com)

_2026-03-12 · dave@mspradio.com (MSP Radio) · SMB Community Podcast_

A significant risk area discussed is the challenge of “invisible work” in managed services due to increasing automation and the adoption of artificial intelligence (AI). Customers, according to participants, increasingly lack awareness of the work being performed on their behalf, which raises doubts about the value of services provided by MSPs. With prices for services escalating, clients are…

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