Stop Guessing: How Market Research, Curiosity & Better Questions Drive Better Business Decisions

In this episode of Small Business Success Talk, host Christy Smallwood sits down with Chris Bonbright, founder of Curiosity Consulting, to unpack why curiosity—not assumptions—is the most underrated business advantage today. Chris shares hard-earned insights from decades in market research, explaining why most businesses confuse symptoms with real problems, how to tell the difference between KPIs…