Ep. 98 Doberman Dan: Why Direct Mail Still Outperforms Email

Justin Miller interviews Doberman Dan about his 30+ years in direct response marketing, explaining why direct mail often outperforms email and how offline tactics can drive higher response and profit. Dan shares real examples like newspaper tests, a high‑impact gym‑bag mailing, and coordinated campaigns that boosted continuity revenue. The episode also covers the decline of email deliverability,…