How to use storytelling as a business advantage: Lessons from Four Pillars Gin

Matt Jones is co-founder of Four Pillars Gin—the brand that launched from a $30K crowdfunding campaign and rose to become Australia’s most awarded craft gin before being sold in 2023. Since then, Matt has authored a bestselling book, advised business leaders, and created the new podcast “Storywork,” which explores howa compelling story is a business’s greatest competitive advantage—especially in…