Stijn Oyen - Design Hotels | Selective by Design, Independence at Scale & The Marriott Partnership

350 hotels. 58 countries. And they reject 95% of hotel applications. Ouch. Fritz caught up with Stijn Oyen, Managing Director of Design Hotels, at upnxt26 - organised by Elevatr Hospitality - to talk about how you build a global brand without selling your soul… Fun fact: Stijn's career started in a two-star Michelin kitchen. He still runs hospitality like a chef: teamwork, zero compromises, and…