Lennert De Jong - Another Star | Flipping the Script on Brands, Tech, and the Marriott Move

The brand is sold, the tech is integrated, and a new star is rising. If you are wondering what hotel operations will actually look like in the next few years, Lennert De Jong is already there, blueprint in hand. In the latest SMACK episode, Florian sits down with the CEO of Another Star (and ex-CitizenM legend) to unpack one of the most talked-about moves in hospitality lately: CitizenM selling…